Conceived in Montreal traffic in 2018, it took over a year for our founder, Melinda B., to fastidiously bring Hoyden to the world. An obsession with footwear and fashion goes as far back as she can remember, so when her plan was announced to family and friends, every one of them said “duh, that makes perfect sense”. Some of them even smacked themselves on the forehead and gesticulated excitedly.